This reading is the
second half of the marketing chapter. This involves different types of
advertising techniques that are all different depending both on your personal
product as well as the audience that you are trying to target. One main term
that I learned through this chapter is the CPM or the “Cost Per Thousand”. This
term or cost is what refers to how many pairs of eyes will see your advertising
which therefore will effect the price of your advertising. An example of this
is during the Super Bowl game when there are millions of people watching the
game the price for those commercial slots in much higher. Now there are 13 main types of
adversiting which include:
1.
Infomercial (TV)
2.
Printed
Ads
3.
Mail-Order
Catalogues
4.
Direct
Selling Organizations
5.
Individual
Direct Selling
6.
Radio
Ads
7.
Press
Releases and Articles
8.
Direct
Mail to the Home
9.
Retail Stores
10. Internet (very cheap)
11. Yellow pages
12. New Papers
13. Online Magazines
However, my product
I am hoping to target direct executive cooperation’s until I can make my way
into the Dunkin Donuts, Campbell’s and Baby R’ Us market. However, if I cannot
get into their large markets I will start selling individual products and
therefore will need more advertising. Another piece of advertising I have
thought of is teaming up with a company such as Dart and therefore allow the to
do the advertising as well as giving them equity in my company. The author
talks about a couple very bad ways to advertise. One example of this is pop up
advertising. This is because it is usually associated with spam and in most
cases viewers click out of these pop up as soon as possible. These are some of
the main types of advertising that I have learned about in the last few days
and how these different ways can help and hurt your business.
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