Marketing Customers

Although this may seem redundant this section of the business plan mentions the aspects of who your regular customers will be how they will be targeted and why your product relate to these individuals. To answer these basic question, my product if going to be offered and standardized in franchises such as Dunkin' Donuts. Therefore, using the Dunkin' Donuts regular customers to pay for my product that is berried within their standard cup of coffee. Therefore, these customer do not need to do anything differently other than ordering the type of hot beverage they would prefer. However, my product will allow them to experience the coffee in a more positive fashion. Overall this section talks about the customers their habits and how as a company and using our product we can target these individuals into purchasing the Safe Sip.